A luxury ice company… srsly. This one comes from my friend Carol, a true professor of nope. Being that she has put in her days in the past as different celebs’ personal assistant, she has a keen eye for anything just completely superich-tarded. That is, stuff that rich people buy just because they are rich. (Which just reminded me of the $350 tshirt link I have saved to nope.) So today she sends me this website from a company that sells ice. Expensive, special ice. No joke. (I think? I hope it is..)

Névé (pronounced ney-vey) is a revolutionary ice company that will transform the way the consumer views and enjoys ice.

“Ice is one of the key ingredients in a great cocktail or any premium spirit. There has long been a drought of quality ice, but thanks to Névé Luxury Ice, we can once again enjoy a perfect drinking experience.”
-Jacques Bezuidenhout

I love when a nope does the funny work for me, it’s like a day off over here. I think they should add to their pronunciation the line “rhymes with très gay” because not only would it be fitting, I’m pretty sure they are trying to tell us that is in fact true. So there you have it, for the special person who can’t have just Britta filtered ice or be bothered to make their own bottled water ice.. or.. you just don’t want to do an amateur job on something that should so obviously be left to the experts. Trèsgay has your back with the finest ice available.

I think this kind of ties into foodies and beer snobs and everything else we don’t really like here in ape land. Human’s need to zoom out a bit and get a grip. At the very least get over themselves. Another time a society progressed past it’s purpose in such a way was ancient Rome, and look what happened to them. I bet one of the last ideas before the fall was also a luxury ice company. Could this be a historical marker? Maybe.. it’s definitely something and whatever it is, it isn’t good.